From a very young age, Oliver Proudlock has had three passions: music, art and fashion. Creativity is something that is incorporated into his everyday routine, and has become part of the fabric that weaves his projects together.
Since leaving Newcastle University, where Oliver completed a degree in Fine Art, he has continued in his mother’s footsteps making the move into fashion. Moving back to London, Oliver set up Serge DeNimes, a design-led brand that presents an exclusive collection of fashion and accessories. Serge focuses on premium, urban apparel of the highest quality. Their original designs epitomize the urban culture and artistic flair that is the foundation of the Serge lifestyle.
In addition to exciting progression within his own brand, Oliver has collaborated on a number of projects. Oliver has designed an exclusive range of four styles of shoe for popular brand Oliver Sweeney. The shoe range was sold online, as well in all Oliver Sweeney stores within the UK and one of London’s largest retailers Harvey Nichols.
He also has collaborated with English jewellery designer Theo Fennell, and created a capsule collection made up of necklaces, bracelets, and earrings with a Native Indian theme. His most recent collaboration is a series of bowler hats with London based bowler hat brand BySju which are available online and in Topman.
One other main passion that has really developed over the last two years since he completed a grueling 6 week muscle plan that was featured in Men’s Health, is fitness/health and nutrition. Ever since he has continued to keep in shape, releasing his own fitness book called ‘6 Week Muscle Plan’.